“How to Brand Yourself?”: A talk with Ms. Mridula Sankhyayan & Mr. Bejoy George

“Personal branding is your promise to the marketplace and the world.”

-Tom Peters

Today, to make an impact in one’s professional life, the most important job is to be the head marketer for the brand called YOU. 1985 batch Silver Jubilee celebrations gave the students at DoM, an opportunity to learn how to brand themselves by Ms. Mridula Sankhyayan and Mr. Bejoy George, our notable alumni.

Ms. Mridula Sankhyayan, Head of Talent Functions at Goldman Sachs was the keynote speaker of the session “Building and Managing your brand”, who happens to be a BITS MMS alumni. Along with her was Mr. Bejoy George, SVP, Global Sales & Practice Head – Aero, Auto & Industrial at HCL Technologies is also a BITS Alumni.

The mainstream focus of the talk was to make the audience aware of the effect performance; image and exposure have on our brand. The audience also dwelled upon as to how they can shape the perception of others about them. The interaction was brief yet enlightening. The session witnessed an active participation from students as they got opportunity to ask questions directly from the notable dignitaries of corporate. The small fun filled activity and the valuable insight given by the speakers sure did stimulate them to build a brand called “Me Inc”.

To summarize the interaction, it can be said that to build a strong brand for oneself, one should possess Attitude, Energy and Integrity.

It was a great pleasure for all the BITS MBA students to have such charismatic personalities on board for the interaction.

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-Swati Chopra
MBA batch of 2014-16

Workshop on HR Analytics: For Future Leaders

The Global Market of Business is witnessing a changing & the most volatile environment and to keep the students abreast with the latest business trends, the Department of Management, BITS Pilani, organized a one day workshop on “HR Analytics: For Future Leaders”, with the cooperation of Mrs. Anubha Dadhich, Asst. Professor, Department of Management, BITS Pilani.

The workshop was chaired by the keynote speaker, Mr. Mohan Joshi, Management Advisor, The Strategic Advisor of SCHOTT Glass India Ltd. It was open to all and was attended mostly by the Faculty Members, Students and Research Scholars of Department of Management.

The workshop was not a theory oriented session but a fun filled and activity oriented. The first session started with great enthusiasm when students were given the freedom to speak and give examples from the general happenings in the market to make it livelier.

The second session was a good question answer session where in which the speaker gave answers to all the questions about the effectiveness of leaders and the tools they choose to quantize the work progress of every employee very patiently.

In the third session, there was a group discussion on bridging gap between different generations & the impact of HR analytics in bridging the gap. Most of the students participated proactively in giving the inputs for the same.

And in the final session the speaker provided inputs on what and how the HR analytics is all about and the transformation it can make in creating future leaders. And then the students had a role play through which they got to know how important it is to analyze the data before proceeding to make decisions.

The workshop mainly emphasized on providing the scenarios in which HR Analytics played or will be playing a crucial role in creating emerging leaders knowingly or unknowingly and the grey areas where in the HR professionals and the organizations need to invest their time and money for the future development.

It can be encapsulated from the workshop that decisions made after analyzing the data about personality, attitude and talent were of greater success rather than those decisions made subsequently from the logical thinking and perception. Also students can infer that transformation in generation can be carried out without putting much effort if they use Human Resource Analytical tools and techniques for improving involvement of leaders in transformation.

It was great pleasure to all the students of BITS Pilani to have such a great individual with them who ignited their minds through practical lessons.

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Workshop on Team Building & Leadership by Lt. Gen S. P. Kochhar (Retd.)

Lt. Gen S. P. Kochhar (Retd.), The CEO of TSSC India, was here at BITS Pilani for a two day workshop on Effective team building and Leadership skills. The workshop was organized by the Department of Management with the cooperation of Mrs. Anubha Dadhich, Asst. Professor, Department of Management, BITS Pilani.

The workshop was attended by students, research scholars and faculty members of Department of Management.

The workshop was completely fun filled and activity oriented rather than a theoretical session. It all started when students were asked to write down their fears of life and explaining each other about ways to deal with one’s own fear. Further they were made to understand the differences and similarities in a corporate leader and a military leader.

After a break, the students were asked to write a short story and characterizing the elements in such a way that they depict weakness and strengths of each of the team members. Lessons related to team formation, team dynamics, leadership, compatibility were identified at the end of the session.

At the end of the Day-1 and on Day-2, students were given a problem related to revenue maximization and skill acquisition in TSSC INDIA and wherein they came up with a business plan to solve it. A feedback session was then held where Lt. Kochhar addressed the students the way he felt about being here at BITS Pilani and expected to continue the association in the years to come.

It was great pleasure to us, the students of BITS Pilani to have such a great individual with us who enlightened us through practical lessons.

Finomaniac’s (Finance Club) Events during Interface’14: FINLESHAN & ANGRY TRADERS

Finleshan

It is national level equity research competition conducted by Finance – Club, Massoc BITS Pilani. It had 3 rounds. More than 100 teams from elite B-schools of India participated in Round 1 – Online Quiz. Top 30 teams shortlisted from round 1 were given automobile sector with two of its stock (Maruti Suzuki and Tata Motors) out of which one was to be chosen by team and submit an equity research report on it. Top 5 teams from round 2 were called on campus to present their report. Event was judged by Mr. Paramdeep Singh Co-Founder Eduprsitine. Team Galdiators from SIMSREE Mumbai emerged as winner of this event.

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Angry Traders

It is an online stock market simulation game conducted by Finance – Club, Massoc BITS Pilani in association with www.moneypot.in. Game ran for two weeks and saw participation from students of b-schools all over the India. Objective of this game was to provide participants with deep understanding of stock market before they can put their foot in real markets. Trading was limited to equities only.

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Guest Lecture on Financial Modeling by Mr. Paramdeep Singh

In this global scenario, where every finance graduate aspires to become a CFA, we take pride in introducing to you, EDUPRISTINE, one of the world’s leading CFA, FRM, PRM and Financial Modeling Training institute.

Edupristine was founded by few young and energetic chaps who were graduates of IIM Indore and SIBM Pune. Having graduated in IIMs and SIBM, they got to understand the value and need for a Financial Modelling Training Institute.

Edupristine has its operations spread across the globe and has its services provided both in Online and Class Room training Modes. Having established its offices in several states of India, it does provide students a way to reach them at a place of their convenience.

Edupristine is well associated with the Major B-Schools in India and abroad like the NUS-National University of Singapore (NUS) , IIM-C,FMS,IIT-D,BITS Pilani, ISB and IIM Indore to name few and has conducted workshops related to financial modelling. It has also been associated with certain conglomerates of the corporate world like E&Y, JPMorgan, Credit-Suisse, HSBC, and ING and has offered high quality trainings to the employees for the betterment of the company.

The list of Testimonials on their website clearly shows how successful they have been in creating a brand image for themselves in the field of Financial Trainings. Edupristine offers a flexibility of choosing the courses you want to learn from the vast set of electives they have and

As we conduct the Flagship Event-Interface, the Management Fest of BITS Pilani, we had the privilege of meeting one of the Co-founders of Edupristine Mr.Paramdeep Singh.

Mr.Paramdeep Singh holds an MBA degree from IIM-Indore and has got his B.Tech and M. Tech. from IIT Delhi. Being the person with the highest CGPA from his batch, he got to work as an Investment Banker with Standard Chartered Capital Markets (India) and as a consultant with Accenture Management Consulting. But his flair and passion for finance modelling did not let him stay with the job he had for long and he got into the business of training students for exams like CFA,PRM and also Financial modelling tools. He has got extensive knowledge of the financial services industry where he helped the organizations raise their capital and improve their revenues. Having authored papers and trained 1000s of senior people in the area of Financial Modelling, Quantitative analysis and risk management.

He was here to deliver a talk on Financial Modelling and to judge final round of Finleshan- National Level Equity Research Competition conducted by Finomaniac- Finance Club of Management Association, BITS Pilani. With this great association with Edupristine, we hope to see that the next batches of BITS Pilani MBA also get to meet these wonderful people and get the most benefit out of them, also this would prove an opportunity to Edupristine to meet some genius of brains who are passionate about finance and work towards it. Looking forward to continuance of this association and we get to learn so many things from so many people.

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By

Ravali Bhogaraju

2013-2015 Batch, MBA BITS Pilani

Vishwast’s (Marketing Club) Events during Interface’14: STREET SMART MARKETER, REDEMPTION, REDEMPTION 2.0

Street Smart Marketer:

An event that was conceptualized to bring out the spirit of a true marketer among the participants turned out to be the most successful event of Interface 2014.

A product was given to each team and a character was assigned to one of the members. The other member had to be a salesman who had to sell the product to the character. Just to cite an example, a salesman had to sell a bicycle to a businessman! Then a salesman had to sell a spiritual book to an Underworld Don and a corporate attire to a Disco Jockey! All the participants, judges and audience had a wonderful time during the event thanks to the wonderful homour being portrayed during the performances!

Street Smart Marketer indeed is going to reverberate for a long time in the minds and hearts of all those who witnessed the show in full spirit and motion!

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Redemption:

This event was conceptualized to portray the relevance of public service advertisements as more mainstream! The teams had to prepare an advertising campaign on any one of the given topics. The level of innovation and originality of concepts that were witnessed among the entries received was indeed heartening!

Redemption 2.0:

“Suppose this was your last lecture of life, what would you like to convey to the world?”

 Based on this theme, a talk of 5 minutes was to be given by the participants. The overwhelming number of registrations received indeed was a surprise! The talks ranged from series of motivations to thanks-giving to all those who touched the lives of the participants in some way! The level of intellectualism and purity conveyed by the participants in their talks indeed transcended the event to a new dimension of success!

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Manav’s (HR Club) Events during Interface’14: STRATEGIC CSR MODEL & CASE STUDY CHALLENGE

Strategic CSR Model

Strategic CSR Model competition was one of the flagship event in HR domain and an iconic event of Interface 2014. The event urged  the participants for a broad research on the various CSR possibilities and existing CSR models of various organizations. The participants were free to select one organization from a list of ten and develop a self sustaining and viable CSR plan for the organization. The top 5 teams were invited to BITS Pilani campus for the final presentation round. The CSR models presented was judged for its strategic fitness by Dr. Anubha Dadhich, Asst. Prof., Dept. of Management, BITS Pilani. The event had participation from IIT Kharagpur, IMT Ghaziabad, SCMHRD, SIBM Pune and BITS Pilani.

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Case Study Challenge

The event was formulated to asses the problem solving and decision making skills of the budding managers. The event had an elimination round of online business quiz and the selected 15 teams were invited for the Case Study analysis at BITS Pilani campus. The winners were adjudged based on their approach to the problem and their rationale behind it. The event had participation from IIM Rohtak, IIM Ranchi, IIT Kharagpur, IMT Ghaziabad, SCMHRD and BITS Pilani.

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Operations Club’s Events during Interface’14: OP-ARENA

Operations Club event OP-ARENA was conducted during Interface’14 on 1st Feb and 2nd Feb,2014. The finalists included team from IMT Ghaziabad, Welingkar Institute Of Management and BITS,Pilani. The final round of the event was a case study presentation which was judged by Prof. Rajesh Mathai and Prof. Rajan Pandey. Team from IMT Ghaziabad bagged the first prize and team from BITS, Pilani won the second prize. The event was a great success.

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Interface’14 Opening Ceremony

Interface 2014, the 37^th Annual Management Convention of DoMs BITS Pilani was inaugurated on 31^st January by Director Prof Raghurama, HOD DoMs Prof Anil Bhat and esteemed personalities from Tata Teleservices and Coca-Cola ltd. The Chief Guests were Mr. Harsh Juneja, Vice president and Mr. Girish Sharma, Deputy General Manager of Tata Teleservices Ltd. And the guest of honour was Mr. Sameer Pathak, Senior Manager, Public affairs, Coca-Cola Ltd.

Mr. Harsh Juneja gave the students a deeper insight of the survival of the fittest adding being fast, fight and flexible to it. Mr. Sameer Pathak, gave a crisp thought-provoking speech about the do’s and don’ts a management student should essentially follow to be “The jack of all trades and king of one”.

The ceremony saw the presence of dignitaries like the Deputy Director Prof G Sundar, Dean Practice School Prof Niranjan Swain, Dean SWD Prof Arya Kumar and all the faculties of Management department. Interface, The Management extravaganza is a 3-day fest, wherein its flagship events related to Finance, HR, Marketing, Operations, which include online quizzes, Case study competitions and other events are conducted. Students from various B-schools all over the country have taken part in various events of Interface 2014.

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Department of Management, BITS Pilani presents Interface-2014

Department of Management, BITS Pilani presents the 37th Annual Management Convention, Interface-2014 “RANNEETI”!

The 3 days fest will be organized from 31st January, 2014 to 2nd February, 2014.

Interface provides a platform for students and professionals to come alive with the skills and ideas that are necessary to run the ever dynamic and fast growing industries in India.

Over the past 37 years, INTERFACE has successfully established itself as the defining management fest that brings corporate, B-school students, academia and consumers together. It is a Pan-India Management Fest where students have come alive with exceptional managerial dexterity, innovative business ideas and incomparable entrepreneurial skills.

The fest will comprise of the events and talks form the various functional domains of management viz. Marketing, Finance, HRM and Operations. These events are open to all the B-schools across the country.

So, join us in the Joy of INTERFACE-2014!!

Visit us at http://www.bits-interface.org

Like us at http://www.facebook.com/bitsinterface

Follow us at http://www.twitter.com/BITS_MBA